Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Aug 4, 2022
Josh Justice, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters. With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience.
We talk about:
- The evolution of P2P messages
- Why HDVideo peer-to-peer texting is taking off
- Advantages of P2P over traditional linear commercials and other digital ad formats
- Driving down the cost of P2P
- The need to have a follow-up to P2P campaigns
- 10DLC protocol and the Campaign Registry for verified trusted resources
@PeerlyInc #P2P #PeertoPeerTexting #Midterms #10DLC #VideoMMS
