Jan 24, 2019
Mike Madrid, Principal, GrassrootsLab has long studied behavior of Latino and Asian American Pacific Islander voters. He reflects on how 2018 was an unusual year for voter turnout making it even harder to predict what will happen in 2020. While voter preference seems to break as much by ethnicity as by age, Mike...
Oct 2, 2016
Mike Madrid, Principal, GrassrootsLab talks about Hispanic generational differences, how we are becoming a multi-cultural society that requires new ways of thinking about voters, and characteristics of the Millennial generation that in large part is Hispanic.