Feb 27, 2016
Josh Cohen and
Brad Bauman co-founders, The Pastorum Group
reflect on expectations for authenticity from political candidates,
reach/frequency of political ads across multiple screens, and using
Snapchat and other social tools to turn supporters into
Feb 24, 2016
Trace Anderson and Bob Vaillancourt, co-founders CFB Strategies talk about need for campaigns to have strong infrastructure to manage and integrate all data and their work with #CruzCrowd to encourage and reward small dollar bundling and peer-to-peer sharing of campaign messages.
Feb 23, 2016
Tom Norris, owner, 406 Enterprises with best practices for using mobile apps and mobile ads for reaching and interacting with voters including insights about the value of geo-targeting mobile ads to increase engagement.
Feb 18, 2016
Founder and CEO, Organizing Center, talks about the changing
landscape of political and advocacy campaigns where television ads
are not as effective and voters expect to interact with a campaign,
no gate-keepers empower voters to share and engage, and moving from
organizing to building leadership.
Feb 17, 2016
Founder, North Woods Advertising on his experience working with
candidates like Jesse Ventura, how difficult it is to find and
persuade Independent voters, the new ways voters are able to
express their anger, who is supporting Trump or Sanders, and
concerns about click fraud and online ads.