Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Mar 18, 2022
Michael D. Cohen Ph.D. is the CEO of the Cohen Research Group, a political, public affairs and corporate research firm He is also the author of the book Modern Political Campaigns: How Professionalism, Technology and Speed Have Revolutionized Elections. Based on his own experience as a Republican party and campaign...
Oct 14, 2021
Preston Tollinger is CEO of Bluelink, which is part of the Higher Ground Labs Cohort of 2021. Preston brings his knowledge of managing big data to the political world.
We talk about:
- New tools that are needed to weave together different teams and data streams on the campaign trail
- Replacing manual processes with...
Mar 12, 2021
Rich Thau, Co-Founder and President, Engagious describes his ongoing Swing Voter Project which explores the motivation and behavior of those who voted for Obama then voted for Trump and those who voted for Trump and then voted for Biden. With adjustments for COVID-19 restrictions, Rich moved online to talk with voters...
Feb 19, 2021
Betsy Hoover, Partner, Higher Ground Labs is enthusiastic about the progress in 2020 of their portfolio companies. While the impact of COVID-19 required some pivoting in strategy, product development and marketing, in 2020 these start-ups had the tested technology that campaigns needed and used up and down the ballot...
Jul 7, 2020
Mike Long, speechwriter, speaker, playwright, scientist, educator and co-author of The Molecule of More, talks about the differences between working with politicians and actors, the myth of the "voice" of a candidate, what a ghostwriter really does, and the value a speechwriter can bring to a campaign to make...