Nov 27, 2017
Michelle Niedziela, PhD Scientific Director and Glenn Kessler, President HCD Research put a scientific eye to measuring the real impact of negative political ads. Using traditional message testing and applied neuroscience tools, they are able to identify those voters most likely to have an authentic emotional reaction...
Nov 12, 2017
Thomas Peters, CEO and Founder, uCampaign sees the future and it is mobile apps for political and advocacy campaigns. While web sites are still a basic necessity for campaigns, mobile apps can provide canvassing and lobbying tools that engage voters, reward them for sharing content, and allow targeting specific...
Nov 7, 2017
Bonnie Siegel, founder, Political Branding Associates shines the light on how Millennial voters are different from earlier generations of voters. With examples from the Bernie Sanders and Ted Cruz 2016 campaigns Bonnie points out what drives Millennials to act, their interest in making the world a better place, and how...
Nov 1, 2017
Joshua Habursky, Director of Advocacy, Independent Community Bankers of America (ICBA) and Founder/Chairman of the Grassroots Professional Network talks about how grassroots advocacy and traditional lobbying have come together to create a new model for engagement, mobilization, and ways to find constituents across...