Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Dec 21, 2022
Daryl Cagle is the Founder of Cagle Cartoons, a newspaper syndicate specializing in editorial cartoons and columnists. Despite the changing landscape of newspaper readership and editorial pages, political cartoons still effectively reach and persuade voters. These visual columnists are looking to make a point and...
Dec 15, 2022
Matthew Hedberg, VP General Manager, Professional Services, at Semcasting shares what he expected to happen in the 2002 midterms and what really happened in the roll-out and targeting of political digital ad campaigns.
We talk about:
- Hesitancy of campaigns to buy digital ads early in the campaign cycle
- How campaigns...
Dec 9, 2022
Deepak Puri, Co-Founder and CEO, of The Democracy Labs, is a fan of using Homer Simpson and other cultural icons to reach a broader audience of voters. Deploying humor rather than outrage seems to be a reliable way to get voters to listen and consider another point of view. Also on Deepak's agenda are gun safety and gun...
Nov 30, 2022
Steve Alembik, Founder of SMA Communications, has extensive experience in mining voter data to derive predictive models for persuasion, fundraising, and voter turnout. Steve is an experienced data scientist who reflects on Florida politics, voter touchpoints for political and PAC campaigns, and following the money.
We...
Nov 22, 2022
Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle...