Dec 18, 2017
Steven Alembik, Founder, SMA Communications says that Twitter is the only real time actionable social media channel. He is excited about using tone analyzer algorithms to understand the emotional response of people to tweets and to help figure out what ads can best address those emotional hot buttons. Steven also gives...
Dec 11, 2017
Matt Hedberg, political team leader, Semcasting talks about efficiently targeting voters across all of their screens and devices including computers, mobile devices, and connected televisions and using their location to tailor messages. Using a Smart Zone concept, Semcasting is thinking about how to segment the online...
Dec 3, 2017
Jesse Barba is Vice President of the lobbying firm Cassidy & Associates, vice chairman of the Grassroots Professional Network and founder of EDGE--Electing a Democratic Generation. We talk about what drives Millennial voters to support a candidate, the efforts that are underway to encourage Millennials to run for state...