May 28, 2019
Kate Maeder, Partner, Kully Struble with lessons learned in 2018 as campaign manager for Eleni Kounalakis running for Lieutenant Governor in California including dealing with voters' inability to pronounce the candidate's name by creating a television ad, leveraging social media to increase name recognition, and capturing and sharing testimonials from supporters. Her key goal was to give supporters and volunteers something to do to make a difference in the campaign including using texting to targeted constituents and encouraging sharing of endorsements from Senator Kamala Harris and President Barack Obama to fuel grassroots energy.
@katemaeder