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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote.  In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.


Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023.      Check out the list here







Nov 30, 2022

Steve Alembik, Founder of SMA Communications, has extensive experience in mining voter data to derive predictive models for persuasion, fundraising, and voter turnout. Steve is an experienced data scientist who reflects on Florida politics, voter touchpoints for political and PAC campaigns, and following the money.

We talk about:

  • The staying power of incumbents and the limited number of competitive races
  • Variety of modeling techniques and the issues that are probed in voter polls and surveys
  • The explosion of data that is available about voters
  • Driving interest in voting
  • Surprises seen in close races in the 2022 Midterms
  • Predicting the behavior of swing voters and ballot splitters

@SMAComm #PoliticalAds #VoterModeling #Voters #Fundraising #PersuadingVoters #GOTV #YoungVoters

SMA Comm