Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Jul 20, 2023
Jess Ellis, Senior Specialist, Client Partnerships, Politics VDX.tv, gives an orientation on how political tv advertising has expanded to include a significant investment in connected tv ads. To reach cord-cutters, campaigns increasingly realize that CTV ads find voters on the right screen at the right time to persuade, inform, and mobilize. Streaming video allows for specific targeting of voters compared to buying ads on linear tv in expensive media markets. Digital video ads reach people where they are throughout the day and give the advertiser the ability to interact and follow up.
We talk about:
- Why CTV is a powerful medium for reaching audiences
- Whether CTV ad buys are coming from the tv or digital media budgets
- Creative options for interactive ads run on CTV
- Using multilingual ads and influencers to target specific audiences
- Need to experiment with CTV to determine message and targeting effectiveness
#PoliticalAdvertising #Election2024 #CTVads #CTV #DigitalAdSpend #PoliticalTrends #PoliticalCampaigns #DigitalAds #Voters
