Jul 20, 2023
Jess Ellis, Senior Specialist, Client Partnerships, Politics VDX.tv, gives an orientation on how political tv advertising has expanded to include a significant investment in connected tv ads. To reach cord-cutters, campaigns increasingly realize that CTV ads find voters on the right screen at the right time to persuade, inform, and mobilize. Streaming video allows for specific targeting of voters compared to buying ads on linear tv in expensive media markets. Digital video ads reach people where they are throughout the day and give the advertiser the ability to interact and follow up.
We talk about:
#PoliticalAdvertising #Election2024 #CTVads #CTV #DigitalAdSpend #PoliticalTrends #PoliticalCampaigns #DigitalAds #Voters