Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Mar 27, 2023
Zach Fang, Head of Sales and Business Development at Vocal Media, is enthusiastic about the opportunities for political and advocacy campaigns to tap into the power of online influencers. He is also excited about the chances for a diverse community of influencers to have their voices heard and to build stronger communities of interest.
We talk about:
- How influencer marketing is different from other paid media
- The ways candidates and advocates can work with influencers to produce authentic messages
- What happens if TikTok is banned
- What makes someone an influencer
- The use of filters and lenses to amplify a message across multiple communities
@getvocalmedia #TikTok #Influencers #PoliticalAdvertising #InfluencerMarketing #YouTubeShorts #InstagramReels
TikTok
https://www.tiktok.com/@getvocal?lang=en
https://www.instagram.com/getvocalmedia/?hl=en
