Dec 18, 2017
Steven Alembik, Founder, SMA Communications says that Twitter is the only real time actionable social media channel. He is excited about using tone analyzer algorithms to understand the emotional response of people to tweets and to help figure out what ads can best address those emotional hot buttons. Steven also gives a reality check about focus groups, direct mail, use of mobile devices, and in the impact of moving the embassy in Israel to Jerusalem.
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