Jan 30, 2019
Adam Probolsky, President, Probolsky Research has published results from a survey asking California voters if they support Kamala Harris' run for president in 2020. The survey reveals the strong support Harris has from Asian, Black, Latino and younger voters 18-39 as well as from Democratic and Independent voters. ...
Sep 18, 2016
Dave Morgan, President, Simulmedia reflects on changes over the last 20 years in how campaigns use paid and free media to raise money and get out the vote, the impact of the loss of local media, and collateral damage from negative ads.
Sep 14, 2016
Peter Daboll. CEO, Ace Metrix talks about the real impact of political ads particularly on Independent and Swayable voters, unintended consequences of negative ads, and reminds political strategists that more bad ads aren't the way to persuade voters.