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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Jun 12, 2019

Tara McGowan, Founder and CEO, ACRONYM describes what it means to have a digital first political campaign strategy while including traditional methods to reach all voters, what kinds of candidates are most likely to use digital tools to engage with voters, what it means to show the authentic candidate, and importance of...


Jun 6, 2019

Ben Krompak, Vice President, Tulchin Research sheds some light on the varieties of swing and Independent voters, how swing voters often look like base voters, lessons learned in 2016 and 2018 about different coalitions traditionally thought of as Democrats, and understanding which issues transcend partisan and...


May 28, 2019

Kate Maeder, Partner, Kully Struble with lessons learned in 2018 as campaign manager for Eleni Kounalakis running for Lieutenant Governor in California including dealing with voters' inability to pronounce the candidate's name by creating a television ad, leveraging social media to increase name recognition, and...


May 23, 2019

Nate Shutman, Finance Director, Re-elect Mike Levin for Congress talks about challenges and opportunities for getting contributions early in the campaign cycle, engaging big dollar donors as well as low figure donors, limitations of bundler programs, and value of direct relationship between an elected official and a...


May 15, 2019

Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about hyper-targeting the right audience across multiple devices within specific households by mapping existing voter data and ISP and cable data back to a specific address to make unidentifiable data addressable for political advertisers.

Rena also...