Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Oct 8, 2018
Mark Mellman, President, The Mellman Group has been a political consultant and pollster for 20 years and shines a light on negative and attack ads and why they can be effective, finding the line between accuracy and inaccuracy in political ads, and the example of the Sanctuary City ads that are misleading voters about non-existent policies. Mark addresses how negative ads can de-mobilize voters and the responsibility of political media consultants to not promote falsehoods.