Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
May 15, 2024
Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.
Ray and I talk about:
- How issue-based audiences differ from those defined by voter files and related demographic data
- Identifying issue-based voters
- Issues driving the conversation with voters in 2024
- Message testing and measurement in a thematic or issue-based digital campaign
- Targeting tools and digital channels to drive fundraising and persuasion
#Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy
