Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Dec 13, 2016
Brent McGoldrick, CEO, Deep Root Analytics talks about the importance of understanding ticket-splitters and cross-over voters particularly disaffected Democrats in 2016. He points out that polls and voting history are less important in predicting turnout than figuring out what people are concerned about and the best screens to find them on. Brent also talks about the challenges of targeting cord-cutters and cord-shavers.
@DeepRootX