Jul 12, 2017
Andrew Tavani,
VP National Sales, Aristotle reports that we
learned a great deal about voters in 2016 that will be relevant for
targeting in the 2018 mid-term and 2020 Presidential primary and
general elections. Using machine learning to model data to
make more sense of relationships between voting behavior,
donations, and consumer activities allows strategists to target
messages on all media including television, web sites, social
media, mobile, and traditional direct mail and phone. All
this functionality has become more affordable for state and local
campaigns to take advantage of what in the past was limited to use
on presidential campaigns only.
@AristotleNews