Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Aug 13, 2024
Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is eager to dive into the data he is collecting about voters and where they find information. With the explosion of affinity groups mobilizing to support the Harris-Walz campaign, Daniel is using his insights to better understand and predict voting behavior and targeting opportunities. Existing voter segments used for messaging and targeting are under the microscope and subject to change.
We talk about:
- Self-organized groups and reaching these niche audiences
- What the term Progressive means
- Which candidates are considered old
- Media bubbles
- Impact of grassroots activity on voter turnout
#Resonate #Voters #Progressive #VotingBehavior #Grassroots #VoterTurnout #Organizing #VoterSegmentation #HarrisWalz #Election2024
