Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Apr 18, 2023
David Lytel, Founder of Majority Messaging, has extensive experience using digital tools to persuade and motivate voters, starting with serving in the Clinton White House and being responsible for the first websites. Investing in quality e-mail lists is the starting point of an effective campaign to reach those most likely to contribute, volunteer, and turn out to vote. Strategies include buying lists of names of voters and testing to determine the value of those names.
We talk about:
- Targeting e-mail lists to reach voters and the nationalization of campaigns
- Ecology of online fundraising
- Value of e-mails sent to previous donors
- Why the Subject line is crucial
- Strategies for building e-mail lists
- Challenges of moving from e-mail to text
#MajorityMessaging #Email #Fundraising #OnlineFundraising #Voters #GOTV
