Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Dec 11, 2017
Matt Hedberg,
political team leader, Semcasting talks about efficiently targeting
voters across all of their screens and devices including computers,
mobile devices, and connected televisions and using their location
to tailor messages. Using a Smart Zone concept, Semcasting is
thinking about how to segment the online electorate using IP
addresses not cookies, charitable giving history and media
consumption habits to inform about most effective ways to reinforce
a candidate's message and find look alike voters.
@semcasting