Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Sep 25, 2020
Craig Leonard, CEO, Eyesover Technologies is gathering data from social posts and comment sections from media outlets to keep track of public opinion in real time. With a focus on political conversations and how voters are using social media to express concerns, Eyesover is replicating polling in real time to highlight issues for campaigns often ahead of traditional polling methods. Instead of asking set questions, this approach uses key words and machine learning to analyze and identify trends and unexpected concerns. An ability to track across time allows Eyesover to compare changes in sentiment of supporters as well as those not likely to vote for a candidate.
@eyesover_tech #2020election #polling
