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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote.  In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.


Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023.      Check out the list here







Feb 28, 2024

Jim Margolis, Partner at GMMB, was a Senior Advisor to Barack Obama in both of his campaigns for the White House. Jim is one of the stars of the recent documentary The Bigger Hammer: Race for the White House A Look at the 2008 Obama-McCain Race for President. Taking on the challenge of introducing Barack Obama meant having a strategic plan to define a different kind of leader, telling his unique, authentic candidate story, and finding common interests with all voters. It was also the first presidential campaign to use the new social media tools to connect with voters. Jim emphasizes that the critical issue for campaigns is figuring out how to connect with voters where they are across the increasingly complex media landscape.

We talk about

  • Advantages the Obama campaign had over the McCain campaign
  • When Sarah Palin was chosen as John McCain's running mate
  • Use of analytics to create specific media plans that target sub-groups of voters
  • Value of celebrity endorsements of presidential candidates
  • Efforts by candidates to enlist trusted influencers
  • Getting back to hope and change

#TheBiggerHammerFilm #JimMargolis #BarackObama #PoliticalAds #Fundraising #MessageTesting #Pollsters #RapidResponse #Storytelling #Endorsements #2008PresidentialCampaign #KeithGaby #2008PresidentialElection #PresidentialCampaigns #PoliticalCampaigns


Click here for the Interview with Keith Gaby, Director of The Bigger Hammer documentary.

The Bigger Hammer on Amazon Video

Bigger Hammer