Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Nov 22, 2022
Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle demonstrated that the audio audience could effectively be persuaded with compelling messages that leveraged geotargeting. This was particularly true in the most competitive congressional races.
We talk about:
- Impact of audio ads in the last few weeks of the midterm campaigns
- Campaigns that deployed GOTV takeovers of premium inventory in the hottest contested races meant a dominant share of voice
- Frequency and targeting best practices
- First election cycle with political ads on podcasts targeted at a state level
- The life cycle of the ads for ballot initiatives
- New and old mistakes that campaigns made in 2022 media buys
- Predictions for 2023 and 2024 advertising strategies
@SXMmediaGroup #VoterPersuasion #GOTV #AudioPoliticalAds #PodcastAds