Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Apr 23, 2025
Zach Adams, Senior Specialist in Client Partnerships for Politics and Public Affairs at VDX.tv, discusses the evolving landscape of political campaigns and the importance of ongoing engagement with voters beyond election day. Candidates and campaigns often fail to maintain relationships with voters, except for requests for contributions. Data analytics is one path to effectively target messages to engage and motivate the base and attract new supporters.
We talk about:
- Moving beyond the transactional nature of voter engagement
- Why political ads need to be more emotionally evocative and strategically targeted to specific voter segments
- The need for campaigns to take a more holistic, coordinated approach to messaging, with traditional and digital channels working together
- Expanding contextual targeting and leveraging influencers
- Data needs to be balanced with an understanding of the art and emotional impact of effective political ads
#VDXTV #PoliticalAdvertising #PoliticalCampaigns #DigitalVoterOutreach #PoliticalEvangelists #VoterEngagement
