Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Jan 19, 2024
Sean Duggan, Founder of SD Media has seen many political cycles as Vice President of Advertising at Pandora and SiriusXM. He notes that it is curious how some of the presidential candidates are relying so heavily on television ads. The more things change, the more they stay the same.
We talk about:
- The pace of buying digital ads for the 2024 primaries
- Competition for campaign advertising dollars
- Value of audio ads and advertising on podcasts
- Use of AI by political consultants and agencies
- Addressing the threats to campaigns from foreign interference
#PoliticalAds #DigitalAds #AI #VoterPersuasion #Election2024
LinkedIn Profile for Sean Duggan