Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Feb 23, 2017
Reporter Kate Kaye talks to Dan Backer, general counsel and treasurer of Great America PAC, one of the larger super PACs that supported President Trump in 2016. They say they have built a list of at least 3 million active supporters. Great America PAC has used atypical approaches like running 1-800 tv ads to find those low propensity unlikely voters who Trump inspired to become politically engaged. They’ve spent around $200,000 so far in February alone. One goal is to encourage people to contact their senators in support of Trump’s nominees and initiatives like repealing Obamacare and building a border wall and Backer has been running ad tests to see what works most efficiently.
Trump PAC Keeps Spending to Push Supporters to Call Senators
@GreatAmericaPAC
@LowBrowKate