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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsors

PandoraAgency AdvisorsHCD Research

 

 

 

Nov 21, 2019

Sean Duggan, VP Advertising, Pandora talks about their recent State of the Sonic Union event where experts talked about how the brain processes audio and visual information.  Sean explains the technique of creating a theatre of the mind to draw in consumers and voters, the need to use a variety of diverse voices in political and advocacy audio ads, and the differences between a local radio buy and using digital audio ads to target specific voters.

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