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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Feb 20, 2019

Rob Griffin, Co-Founder and Chief Technology Officer, Tovo Labs brings years of experience working in the digital media world to creating more robust political and advocacy campaigns.  We talk about micro-targeting fundraising appeals, overcoming the stigma of using big data by using it in an appropriate way to inform...


Dec 12, 2018

Matt McMillan, CEO and Founder, Buzzmaker shares insights about the intersection of engaging content with on-message content in 2018 political campaigns and talks about candidates who used social media like Facebook and Instagram to reach voters with authentic, relevant messages. While there is a continuing need for...


Sep 26, 2018

Frost Prioleau, CEO, Simpli.fi shares his insights about the value of real time programmatic ad buying to help political and advocacy campaigns find the right person at the right time and in the right place and why reaching voters in the moment that matters the most is the way to break through the ad clutter.  He also...


Jan 8, 2018

Joe Corbe, Founder, 1631 Digital emphasizes the need to look beyond traditional definitions of the loyal base and to use online micro-targeting to engage and mobilize a broader audience.  Particularly relevant in 2018 will be targeting political and advocacy video ads on mobile devices to reach voters when and...


Oct 17, 2017

Gary Sherwood, VP Client Solutions-Politics and Advocacy, Resonate zeroes in on changing media habits of voters 18-49 and emphasizes the need to find the sweet spot for targeting niche audiences with tailored content on the right screen.  We also talk about the self-serve model, low barrier to entry and other factors...