Sep 28, 2016
Director of Political Sales, D2Media Sales a joint venture between
DIRECTV and DISH, explains how they are able to target political
ads to specific households while maintaining privacy, manage the
frequency of viewed impressions, and work with Democratic
TargetSmart Voter and Republican i-360 Voter files. This is a
solution that shows the convergence of digital, broadcast tv, and
cable for media buyers trying to reach voters.